Brand Story
“Through names, we tell stories of heritage and self.”
We are three independent Chinese women, born in the 1990s, carrying dreams, strength, and softness from the East. Across continents, we founded a personalized jewelry brand in Europe—one that begins with your name.
Our Origins
In Chinese culture, a single character can carry a thousand meanings, and a name can live on for a hundred years. Growing up, we watched our names shape our journeys: the gentle echo of our mothers calling us at dawn, the pride of building our own reputations with every step, the memories of those we treasure, and the legacies we hope to leave.
What started as crafting custom name necklaces for close friends quickly blossomed into something far greater. Each tiny pendant resonated deeply: someone wanted to honor a lost loved one, another wished to commemorate the beginning of a lifelong romance, while others sought a heartfelt surprise for family living miles away. That first spark of emotion—seeing a friend’s tearful smile at a gift that “spoke” her name—ignited our dream to share this intimate feeling with the world.
